www.bloom-thegame.com

Commissioned by the Greater London Authority as part of Wonder series that are celebrating
Olympics and Paralympics, BLOOM is designed and developed by Alisa Andrasek and Jose
Sanchez from The Bartlett School of Architecture at UCL.
Designed in neon pink (the official Olympics color), BLOOM is conceptualized as an urban
toy, a distributed social game and collective “gardening” experience that seeks the
engagement of people in order to construct fuzzy BLOOM formations. An initial aggregation
developed by the designers will show participants the possibilities of the system through the
main “portal” of the game constructed by designers. People are able to add the pieces to the
initial structure to alter its form as well as start seeding new ground sequences that can be
used as urban furniture such as seating or simply unpredictable formations. The bench
structure is an initial seed for the visitorsʼ interaction. It suggests a multiplicity of connection
points from which the structure could start to grow. New pieces will be fed into this collective
construction site depending on its intensity.
BLOOM considers a mode of assembly, disassembly and re-usability that challenges the
notions of traditional construction. Looking at the examples of toys like LEGO, the lifespan of
the project is undetermined as it allows the project to adapt and reappear in many different
places and occasions.
The collective act of coming to one place and building something becomes a shared memory
for each person attending. The energy for BLOOM construction is sourced from peopleʼs
interactions. None of the pieces can do anything on its own, only by putting together
thousands of them is when the game and the BLOOM garden emerge. By recombining 3
different connections in each cell, or following rhythms of repeating strings of same
connections (like in music!) participants can build a ring, a spiral or a distributed branch...
Only by playing and discovering does the actual ʻdesignʼ emerge. The final piece is a
collective act of imagination, search and play. Due to the flexibility and resilience of the
building cells, the ʻrulesʼ of the game can be bent; you can twist them to find different
configurations! Like in the clouds, different shapes can be red from BLOOM formations…

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